Advantages of Trademark Registration
For maximum utilization, a company or even an individual needs to register trademarks. Firms offering advices on trademarks as well as how to register them exist. On registration of a trademark, official rights of usage are gained. Legal tussles are avoided when registrations are attained due to registration of trademarks. Registered trademarks become legal properties and assets of those who registered them. On registration, trademarks gain asset value hence the possibility of lease. The nature of trademark licenses is that they can be renewed. Their registration validity may last for up to a year hence the need for renewal. Different advantages are associated to trademark registration.
The chief merit of trademark registration is tenure of restricted use by those who have registered the trademark. Individuals and companies are granted exclusive use of trademarks by republic laws. The goods and services covered can be branded with the sign of the trademark. This differentiates goods of different firms since they will not have similar trademarks. When the trademark is now used by other parties, the firm which has registered the trademark has rights to sue for compensation. A trademark can only be owned upon registration.
A registered trademark can act as property of those who have registered it. Registered trademarks can act as loans securities for companies and individuals who own them. By registration, asset value is attached to trademarks. There is intangibility of the assets which is the registered trademark. Goods and services bearing trademarks have the benevolence of the firm. This adds the firm’s assets and value. A registered trademark can be transferred to other persons. Through registration, a trademark gains value. Companies and individuals wishing to use trademarks as properties must register them.
Counterfeit products can be eliminated by use of trademarks. On contravention, those who have registered the trademarks can institute a legal actions. A registered trademark can be separated from the business. Trademarks and businesses can be sold to different individuals. Certificates or registration are a valid implication of the owners of trademarks. The words and symbols used for registration can be use as stated in the registration policy. The global acceptance of registered trademarks can be used as tools for business expansion. Development can be achieved through this. Registered trademarks aid in preventing importation of counterfeit goods. Original products have trademark marks and signs. This aids to easily notice fake goods. Individuals and businesses have an obligation to legalize their trademarks. It is on registration that the advantages of a registered trademark can be experienced.