Increasing Awareness and Understanding About Press Releases
Press releases are time-tested and valuable tool utilized in generating earned media coverage, increasing sales and spreading your company’s message, through right strategies basing on your stories, messages and pitches. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. You can conduct poll or survey if you have sufficient number of customers, and get statistically significant numbers which you can utilize in generating earned media coverage for your business. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. Bear in mind that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing them as a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can help you find the best press release distribution services.
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