In this world, first impressions last and this is very true especially in the corporate world. You only have one chance to make your brand stand out and stick to the minds of your clients so better make the most of it. What better way of doing such than taking advantage of custom labels on your packaging. This basically acts as your business ambassador. Believe it or not, the impression that your labels make will stay to the minds of your customer and become synonymous to your company’s brand.
Now when talking about label design, the next paragraphs will help you make an effective one, so better not disregard it.
Number 1. Color – the very first thing that people will notice when it comes to the design of your custom labels is its color. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are extremely effective given that they don’t dominate your label. Both the font and size of letters used in various parts of the label also needs to complement everything and easy to read.
Number 2. Logo – it’s the logo of your company and brand that actually sets it apart from the rest and make it recognizable at the same time. Logo present on custom labels must be big enough for it to be easily identified. But it shouldn’t overshadow other pertinent information that can be learned from it. Say for example that you can imprint your logo on the labels, then that is better as it creates an impression of affluence as well as success. This will soon follow brand association to the minds of your customers.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. The name of your company, its address as well as contact details must be printed clearly in an easy to read manner in which your customers and the delivery company can see. For the purpose of returned goods, you must create the same label inside the package too. In the bill of lading or package contents, it should be present too.
Number 4. Lamination – the main issue with label design is the fact that they’re subject to various elements throughout shipping. If you would like to maintain the viability of the custom label, then it has to be laminated. If you want your prints to stand out, its shiny surface and water repellant feature can make it happen.
Be sure that you follow these 4 rules if you want custom labels to meet its purpose.