Trademark registration will secure your business identity and give you commercial advantage and market position. And this is the most affordable and fastest way to do so. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. Below are some of the reasons why trademark registration is very important.
The main advantage of having a registered trademark is exclusivity. A registered trademark will enable you to protect the rights to your brand or logo. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. There is protection for the business owner if there is a breach of your rights and this is one benefit of having a registered trademark.
If anyone violates your trademark rights, then you have the right to sue that person or company. People will know that you have rights over your trademark if you have trademark registration. If a third party uses your trademark without any permission, then you can seek legal action against that person.
Trademark registration secures your brand and has a reliable legal foundation that will enable you to build your business reputation in the marketplace. You can create better brand awareness in countries where the mark is registered in. Lifespan of your business increases with your trademark registration which means that your customers will also increase their trust in your business.
Nationwide and international priority is one important advantage of trademark registration. Because of your priority, you will be provided with more extensive trademark protection and exclusive international ownership of the trademark. The priority date of the future security of our trademark will be protected if you file for trademark application. Except for companies that have filed a trademark before you, the priority date is the date of the first use of the trademark in trade that provides you with nationwide and international priority.
Using the “R” symbol will now be possible for your company if you have registered your trademark. This proves that you have registered your trademark and that is it being protected. This symbol can only be used by those with legal registration and if you use the symbol inappropriately, you can be subject to legal action.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. Your chances of abstaining from using a similar www domain name also improves. Trademark registration is still important even if you already have a domain name and a business name.