The hope of building awareness for your brand isn’t just about creating a website and online presence. It’s no secret that many people, probably including you are no longer sold on the idea that traditional print marketing still matters, but truth to be told, there are methods and strategies that still are very much effective. This is particularly true with respect to creating and establishing brand awareness. Accordingly, one of those “old” yet effective way to marketing your brand is by using promotional products or items.
The main and most obvious reason why promotional items maintain their effectiveness is because they can easily create a lasting impression among the recipients. If you’re confused what really is meant by a promotional product, just think of stuff you probably have received a while back, say like custom water bottles, printed pens, or promotional caps. Now you probably have a clear idea.
And as soon as you make the decision to invest in promotional products, you might easily get overwhelmed by the wide range of options. So, it’s really important to know how to pick the right ones, and to do this, you must know what things to factor in.
1 – Recipient
Regardless of the type of marketing strategy you are using, the fact remains that the ultimate objective is to impress your target audience. But before you can do that, you have to have a full understand who your recipient is. The same can be said when it comes to utilizing promotional products. So, the idea is to know your recipient well before you choose what sort of thing to use as a promotional product; because at the end of the day, you need it to be powerful enough to convince your recipient to build interest in your brand.
2 – Event
The venue over which you plan on promoting your brand also matters. For instance, if you’re participating in a trade show or convention, it’s smart to use a promotional product that people will appreciate because it is useful for the kind of event they’re in, say like bags and totes.
3 – Quality of the Product
Although you will want to produce your promotional products numbering from several hundreds to the thousands, it doesn’t mean you just don’t care about the quality, thinking that you actually can save if you choose cheaply made ones. The moment your recipients receive the product and realize it’s cheaply made, how will they feel about your brand?
The fact is if you make a silly mistake in choosing the right promotional product, you easily will end up hurting your brand’s chances of competing with the rest.