How hosting can affect your website’s SEO

Did you know website hosting can have a significant impact on the ranking of your website? To ensure this impact is a positive one, here are a few things to consider when choosing how and where to host your website.

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Site speed

One of the main factors that can affect Google ranking is site speed. This will become even more relevant with the advent of the search engine’s mobile-first algorithm, which takes into account the time it takes for a page to load. While the website design itself can impact a site’s speed, it’s important to choose a hosting service that constantly delivers fast loading times. Use Google Webmaster Tools to check your site’s speed.

Other reliability issues

When it comes to ranking, it’s not just site speed that can have a negative impact. You also need to be aware of site downtimes and database connection failures, which result in those annoying “internal server error” messages. When it comes to downtimes, the cause is usually the web host. While short and occasional interruptions may be acceptable, longer periods of inaccessibility can have a detrimental effect on your business. Not only will you frustrate your site’s visitors, but if your site is down for several days, Google might remove the website from its index altogether. Database connection failures can occur if your site experiences too much traffic at once. Again, these can lead to your site becoming inaccessible for a period of time.

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Shared hosting

A final point to note is that if you choose a shared hosting service, there is a small chance you might be penalised for any spam-laden websites with which you share hosting. This is rarely an issue, but depending on the size of your organisation and your budget, you may wish to consider using a virtual private server. If in doubt, consult with the experts. A company that offers professional SEO services, such as https://www.elevateuk.com/seo-services/, can help you achieve a high ranking and avoid your site being penalised.

For many website owners, the focus of an SEO strategy is on keywords and producing quality content. However, as you can see, there are many more issues to consider. Give your site the best chance of ranking highly by choosing a reliable hosting service that will play its part in boosting your website’s visibility.