7 top reasons why your business needs a website

Research shows that some small businesses still don’t have a website, in fact, many of them doubt the effectiveness of having a dedicated website for their business.

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But with Irish consumers now spending €850,000 online every hour, businesses can’t afford not to have a website presence, no matter what their size or sector.

Let’s look at the top 7 reasons why a business should have a website.

They’re used

Like it or not, €12.3 billion is spent on Irish websites each year, and you can’t afford to miss out on those customers because you don’t have a website.

They’re quick

Website agencies now can have a website up and running within a month, from registering your domain, to design conception to development and launch!

They’re straightforward

You can now create your own website using a number of online tools. However, we would suggest working with a website designer to create something that works properly in the search engines. After all, there’s no point in having a website if people can’t find it.

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They show up for your keywords

Speaking of search engines, you’ll want to work with someone who can perform SEO (search Engine Optimisation) on your website so that when someone searches for a product relating to your business, your website shows up. Ironically, the best way to do this is using a search engine. Enter a phrase like ‘SEO in Dublin’ and a number of companies will appear, such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html.

They’re cost-effective

Compared to traditional marketing like events and printed flyers, the cost of launching and hosting a website is cost-effective. Once the initial website is up and running, it will need some time spending on it each month to keep it up to date, but you’re not paying any costs for materials.

They’re competitive

Whilst large businesses may have more time and resources to dedicate to their website, there’s no reason why, with a bit of effort, you can’t compete on the first page of the search results and attract a high number of customers too.

They facilitate growth

The beauty of the internet is its global reach. If you sell online, there’s no reason why you have to only sell in the country you reside. Using global SEO you can expand overseas relatively easily.