Three ways hosted telephony can save businesses money

Hosted telephone services are, essentially, telephone systems run within the cloud. Where traditional systems would use physical assets to route and control their calls, hosted telephone services use advanced cloud-based communication technologies to deliver the same call control and routing without the need for on-premise equipment.

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Hosted telephony is a great investment for businesses looking to save money as they can reduce costs in the following three ways:

Reduction of system costs

By upgrading to a cloud-based infrastructure, businesses can negate the need to lease or fund hardware systems on site as your system no longer requires them; thereby greatly reducing costs in system management and maintenance.

Reduction in hardware costs

To run a business on a traditional system, there is a cost to buy telephone handsets on which to conduct the calls. With a cloud-based system, handsets can be purchased on a monthly payment basis to last the length of the cloud-based system contract.

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The new set up also allows for the telephone system to be hosted on mobile phones running on both Android and iOS and although it may be separately agreed, most cloud-based providers such as https://www.idtexpress.com/blog/category/voice-termination/ offer az termination, ensuring highly competitive call rates.

Reduction in maintenance costs

If something were to go wrong with the new cloud-based system, then the majority of errors can be fixed remotely which can lead to a reduction in call-out costs or in-house maintenance.

Cloud-based communications based upon VoIP (Voice Over Internet Protocol) have become a huge market which is still growing. In 2012 there were an estimated 99 billion registered users and forecasts are predicting that by 2020 there will be circa 205 billion registered users. This huge growth results from technical advancements and ever-changing business needs. You can read more about the statistics here: https://www.ironpaper.com/webintel/articles/voip-market-stats/.

Transitioning into VoIP can be a significant change for businesses and so before making the switch, a suitable level of research and analysis needs to be undertaken. However, there is plenty of information on the internet with a simple search. This can be vital in giving business owners the peace of mind that they are making the right choice for their business and investing in the right areas to maximise growth.

VoIP is clearly working for businesses, evidenced by its ever-growing market share.

5 more types of in-store marketing to know

In-store marketing sees a location such as a showroom or retail store being used as a base for marketing functions which go beyond sales (forming relationships, discovering wants, presenting answers and closing deals) and distribution (delivering services and products to customers). Here are some types of in-store marketing.

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1 Customer Experience

The customer journey involves a series of stages and touchpoints. Retailers use it to discover problems, gaps and things which are functioning well that may be scaled. In-store experiences represent an opportunity for the retailer to formulate a strong culture and brand identity. One example might be a coffee shop with professional and interesting baristas as opposed to a cafe lacking the human touch.

2 Customer Relationships

Customer relationships are relationships between a retailer and their current, future and former customers. This may include interactions in person, via other communications, and with services, products and environments. Growing customer relationships is important – for example, having staff who know their customers by name, or promoting an in-store loyalty programme.

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When shopping you may encounter in store media such as successful in store media from Mood Media.

For more retail tips see https://www.shopify.co.uk/retail/119517891-10-retail-experts-share-their-1-tip-for-marketing-and-growing-your-store.

3 Price Promotion

Price promotions see products offered at a discounted price. Usually, big signs advertise the sale. In-store promotions may also see coupons and related communications being used to draw shoppers’ attention.

4 Promotion

Promotions may be conducted using samples, in-store events, demonstrations, activities, workshops and interactive environments. Such events communicate marketing messages, and see successful brand awareness and sales targets being generated. Display windows in stores may be designed to bring in customers, with new designs each season.

5 Product Launch

Product launches may involve employing in-store promotions to stimulate demand and engender brand awareness for new items. Promotions can be designed to raise awareness, recognition and enthusiasm for products, services and brands.

Brand awareness means that your customers can recognise your brand by its features. Brand recall is the unassisted recall of a name in a particular product category. For example, customers may name up to seven names for a product category like ‘airlines’. Meanwhile brand recognition is the assisted recall of a name. For example, when a brand name is shown, customers can correctly recognise that the name is a brand of bottled water.

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