How hosting can affect your website’s SEO

Did you know website hosting can have a significant impact on the ranking of your website? To ensure this impact is a positive one, here are a few things to consider when choosing how and where to host your website.

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Site speed

One of the main factors that can affect Google ranking is site speed. This will become even more relevant with the advent of the search engine’s mobile-first algorithm, which takes into account the time it takes for a page to load. While the website design itself can impact a site’s speed, it’s important to choose a hosting service that constantly delivers fast loading times. Use Google Webmaster Tools to check your site’s speed.

Other reliability issues

When it comes to ranking, it’s not just site speed that can have a negative impact. You also need to be aware of site downtimes and database connection failures, which result in those annoying “internal server error” messages. When it comes to downtimes, the cause is usually the web host. While short and occasional interruptions may be acceptable, longer periods of inaccessibility can have a detrimental effect on your business. Not only will you frustrate your site’s visitors, but if your site is down for several days, Google might remove the website from its index altogether. Database connection failures can occur if your site experiences too much traffic at once. Again, these can lead to your site becoming inaccessible for a period of time.

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Shared hosting

A final point to note is that if you choose a shared hosting service, there is a small chance you might be penalised for any spam-laden websites with which you share hosting. This is rarely an issue, but depending on the size of your organisation and your budget, you may wish to consider using a virtual private server. If in doubt, consult with the experts. A company that offers professional SEO services, such as https://www.elevateuk.com/seo-services/, can help you achieve a high ranking and avoid your site being penalised.

For many website owners, the focus of an SEO strategy is on keywords and producing quality content. However, as you can see, there are many more issues to consider. Give your site the best chance of ranking highly by choosing a reliable hosting service that will play its part in boosting your website’s visibility.…

Viable techniques to Better Manage Your Workforce

It is evidence that managing your ever-growing workforce becomes a more challenging task as your business grows. In this case, your workforce might comprise different people who are from different workspaces such as remote workers, freelancers, independent contractors and virtual workers.

For this reason, you need one way to better manage your workforce. Furthermore, you traditional full-time workers will be forced to work at least part of the time either on the road or from home. Therefore, this complexity has brought a new component to managing your workforce. This helps you to guide the collaboration in different groups of employees who might be working in various ways. Here is how you can ensure that your employees can work as a team even when they seem to be apart. 

Use a technology that is easy for all your workers to learn and use 
Incorporating the whole new system or assembling all the tools from numerous apps and solutions can be confusing and time-consuming. Additionally, once you use this approach, your team might resist using the equipment that you have taken a lot of time to get. This is because no one has the time to learn the entire set of applications. 

Ensure that the software is mobile friendly 
This current era of technological advancements does not allow any employer to work from a desktop anymore since most them are using smartphones, laptops, and tablets to do their work while at the office or even outside. Additionally, they must be optimized to use a variety of platforms and this will help your contractors, virtual employees and freelancers to stay in the loop irrespective of the gadget they use. 

Share and share 
With the help of cloud storage solutions like Microsoft OneDrive, you will be able to share important documents with your team, as you maintain the security of your important business information. Since this software works by automatically sync all your data across the entire gadget whenever you make any changes, you have the guarantee that your team is always informed. 

Make it simple 
As a business owner, you need to implement viable ways that can help you save everybody time and hassle. For instance, there is the Office Delve feature in the Office 2016 that allows you to quickly and seamlessly look for files in the cloud, without using the long procedure of searching by folders and filenames. Alternatively, you can try the instant sharing feature by clicking on the document you want to share with your team members. You can as well share calendars to make your planning meetings and calls easy. 

Manage your projects online 
With the help of Microsoft groups, you can form public and private teams, and each must have a shared box, calendar to help in planning and scheduling meetings, storing the group’s documents and a shared notebook for keeping notes and ideas. Additionally, group members can opt to have a discussion within the workers and launch voice or video calls via Skype for business. The groups allow you to maintain all the emails associated with the group; hence you go all in one place.

What are the different types of mutual funds available in India?

If you are just starting out with mutual funds, it might be daunting for you. After all, your money is at stake. It is advised to gain some knowledge about mutual funds before making investments.

Mutual funds have been divided into different types. It becomes crucial to know about different types so that you can invest your money according to your financial goal, ability to invest, and risk tolerance. Check out different types of mutual funds and begin your innings as an investor in mutual funds.

There are three broad categories and all mutual fund types fall into these categories:

 

  • Equity Funds

 

These funds invest your money in stocks or shares of companies. You can expect high returns and high risks in this category. Investing in equity funds for a long term is a wise idea.

 

  • Debt Funds

 

Debt funds comprise of company debentures, fixed income assets, government bonds, and so on. You can expect moderate returns and low-risk profile. These are ideal for senior citizens who cannot afford to take risks at a critical age.

 

  • Money Market Funds

 

These are highly liquid instruments comprising of treasury bills, commercial papers, and so on. These investments are available for a short-term up to a year. Returns are low but immediately available.

Mutual Fund Types

  • Liquid Funds – As the name suggests, these are highly liquid funds that invest your money for a maturity period of maximum 91 days. Don’t expect high returns in this segment.
  • Fixed Maturity Plans – Similar to fixed deposits, these are close-ended mutual funds. You can expect higher returns than fixed deposits. After you invest your money, you can redeem amount on or before the maturity date.
  • Short-term Funds – These are debt funds with a maturity period of one to three years. You can expect high returns if the interest rates are high.
  • Ultra Short-term funds – The tenure of investments varies from a few months up to a year. These funds are suitable for parking surplus amount.
  • Dynamic Bond Funds – These funds comprise of both debt securities and money market instruments. The maturity period is not fixed and the fund manager is responsible for the managing the portfolio
  • Gilt Funds – These are solely invested in government securities. The interest rate fluctuations are considerably high. Invest for a longer duration to harness impressive returns.
  • Income Funds – The amount is invested in corporate bonds, government bonds, and money market securities. The risk associated with these investments is fairly high. If you invest for a long time, you can reap high returns.
  • Equity-oriented Hybrid Funds – The majority of the corpus, at least 65%, is invested in equities. The rest of the money is parked in debt funds. Thus, the volatility is reduced in case the equities doesn’t perform as per expectations.
  • Large-cap funds – The money of the investor goes into buying shares of established companies with large market capitalization. The risk is relatively low and the rates are more than average. Since companies are already established, the chances of blunders are less.
  • Diversified Funds – The corpus is invested into stocks of large-cap, small-cap, and mid-cap companies. The role of a fund manager is crucial in this segment.
  • Small & Mid-cap Funds – As evident by the name, money is invested into stocks of small and mid-cap companies. The risk is very high and the returns can be equally rewarding as well.
  • Equity-linked Saving Schemes – ELSS invests the majority of the corpus in stocks. Under this scheme, you can avail tax benefits for an investment of up to Rs 1.5 lakh per annum under Section 80C. The minimum lock-in period is three years.
  • Sector Funds – These funds are the riskiest amongst all the funds. If you have immense knowledge pertaining to business sectors in the economy, you should go ahead with sector funds.